The person who wants nothing usually means they do not want another object to store. The way through is consumables: good ones, in a size that gets finished.
Things that disappear
A moisturizer someone already likes is a dull gift and a correct one. A hand wash at the kitchen sink is used four times a day by everyone in the house, which is a better hit rate than most presents manage in a decade.
If you must give an object
Give one that has a job. The face oil below is the one we keep buying for other people, mostly because it is the one we keep running out of ourselves.
Scan for the gift edit
The printed card carries this code. Scanning it opens the face oil and records the print campaign as the source.