Most complaints about a cleanser are complaints about frequency. Washing twice a day with something strong is not a routine, it is a slow argument with your own skin barrier.
One proper wash, one rinse
Evening is when cleansing matters, because that is when there is something to remove. In the morning, water and a towel are defensible for a lot of people, and a mild gel is enough for everyone else.
A mask is a scheduled event, not a step
Clay pulls oil, which is useful roughly once a week and counterproductive on a Wednesday. Put it in the calendar rather than the routine, and leave it on for less time than the box says.